A Short Guide to Colour Psychology

Colour psychology explores how different colors evoke specific emotions and perceptions, influencing consumer behavior and brand identity. Here's a brief overview of what common colours can represent:

• Red: Energy, passion, urgency, excitement. Often used in food and retail to stimulate appetite or action.

• Blue: Trust, calm, professionalism, stability. Common in corporate and healthcare settings to convey reliability.

• Yellow: Optimism, happiness, warmth, creativity. Great for attracting attention and evoking positive feelings.

• Green: Nature, health, growth, sustainability. Frequently used in environmental and wellness brands.

• Orange: Enthusiasm, friendliness, fun, innovation. Often used to grab attention and inspire action.

• Purple: Luxury, creativity, wisdom, spirituality. Associated with high-end products and imaginative brands.

• Black: Sophistication, elegance, authority, power. Often used for premium products and formal branding.

• White: Simplicity, purity, cleanliness, clarity. Used in minimalist designs to evoke calm and simplicity.

• Pink: Compassion, femininity, softness, playfulness. Common in beauty and lifestyle brands aimed at younger audiences.

• Brown: Earthiness, reliability, warmth, comfort. Popular in natural or organic brands, evoking a sense of groundedness.

Choosing the right color palette for your brand can help convey your message more effectively and create a stronger emotional connection with your audience.