Strategic branding for rural & regional businesses across Australia.

FOSSICK

UNEARTHING BRANDS POTENTIAL WITH STRATEGY, CREATIVE THINKING & DESIGN EXPERTISE.

BRANDING THAT UNEARTHS YOUR DIFFERENCE

Every great brand begins with curiosity.

In a world full of visual noise, the most memorable brands aren't built by chance. They begin with curiosity, thoughtful conversation, and a clear understanding of what makes your business different.

Whether you're launching something new, evolving an established brand, or ready to present your business with greater confidence, I'll work alongside you as your brand partner - uncovering your story, shaping your vision, and bringing it to life through strategic branding and thoughtful design that reflects who you are and where you're headed.

From brand identities and packaging to websites and marketing collateral, every element is created with purpose, helping your business connect with the right people and leave a lasting impression.

Here's how we can bring your brand vision to life.

BRAND DESIGN
PACKAGING DESIGN
GRAPHIC DESIGN
WEBSITE DESIGN

WHAT’S YOUR BRAND STORY?

WHAT’S YOUR BRAND MISSION?

WHAT’S YOUR BRAND PERSONALITY?

HOW IS YOUR BRAND UNIQUE?

Together, we’ll UNEARTH what makes your business truly unique and bring your brand to life with clarity, creativity purpose.

MEET YOUR DESIGNER

Hello there!

I'm Susan Ryan, the founder and graphic designer behind Fossick Design - where I dig deep to unearth your unique position and brand vision.
With a passion for innovation and an eye for detail, I craft visual experiences that captivate, communicate and inspire.

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Fields of work

Fossick Design works with rural and regional businesses that are driven by purpose and proud of what they do. From food, wine and lifestyle brands to industry, tourism and community organisations, I partner with businesses that are creating, producing, building or supporting others. Together, we uncover what makes your brand different and bring it to life through thoughtful, strategic design that feels clear, authentic and considered.

FOOD & BEVERAGE
HEALTH & LIFESTYLE
INDUSTRY & SERVICES
COMMUNITY & ADVOCACY

WHATEVER THE PROJECT SIZE, MY PROCESS IS THE SAME.

It’s all about understanding your business, your vision, and your needs. A strategic map is developed to guide you through the terrain, followed by the delivery of key elements to elevate your brand.

BRANDING WITH PURPOSE

Explore My Services

BRAND DESIGN
PACKAGING DESIGN
GRAPHIC DESIGN
WEBSITE DESIGN
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COMPLETED PROJECTS
SEE ALL PROJECTS

Hi Susan,
It looks SO good! Thank you so much!

CLIENT: NATIONAL FARMERS FEDERATION
PROJECT: ON FARM CONNECTIVITY STAKEHOLDER TOOLKIT

Thank you Susan for your amazing work with the branding for our beautiful The Central Riverton.

The process was in depth and gave us a real opportunity to understand the history and also what we want The Central to represent for the local Community now and in the future. Thank you for your patience and creativity that ultimately delivered a strong and beautiful brand.

CLIENT: PETA APPS
PROJECT: THE CENTRAL HOTEL RIVERTON

Got an idea you’d like to unearth?

If you’ve got a project idea in mind and prefer to talk it through, let’s chat. This 20 minute call gives us a chance to explore your ideas, clarify your goals, and map out what’s possible. It’s a relaxed, no-pressure conversation to get to know each other and to see how I can support your brand moving forward.

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A few first captures with the new Fujifilm X-T5 📷 Still learning. Still experimenting. Still figuring out what this amazing little camera can do. I love how photography makes you slow down and notice things differently - light on old buildings, in
A trig point has always represented a new perspective for me. A place to gain a clear view of the landscape around you. Growing up, these points were markers across the land. You could see them from kilometres away, and when you spotted that famili
The Central Hotel Riverton The recently completed visual identity was developed with Peta and Troy through strategy and collaboration, creating a refreshed brand that balances the hotel’s history with a new chapter under fresh management. At
Back to work and feeling sun-soaked, inspired and ready for 2026 ☀️ After spending the last few weeks exploring some incredible places along South Australia’s coastline 👉 Port Hughes → Lipson Cove → September Beach → Port Linco
💚 National Ag Day – Friday, 21st November 💚 I’m excited to share the visual identity I created for the National Farmers Federation’s National Agriculture Day. The goal was to refresh the existing logo with a recognisable identity
LAND. COLOUR STORY. There’s something about walking the same tracks over and over, how familiar places still manage to surprise you. The changing colours of the crops depending on the light, the shifts within the seasons, and textures that rev
This past week, I had the pleasure of mentoring a group of Year 11 students at Kapunda High School as part of the ABW (Australian Business Week) program. I helped each team develop their brand – giving ideas and direction on their concepts to

WHAT’S ON THE SOCIALS

LET’S BEGIN

Let’s get your project underway. Book a discovery call or send me a message to start the conversation.

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