Small Victories Wine Co is a dynamic and approachable wine brand owned and operated by Elderton Wines, a well-established winery with a reputation for quality and heritage. Small Victories is positioned as a fresh and modern extension of Elderton, appealing to a new generation of wine enthusiasts while maintaining the craftsmanship and authenticity associated with its parent brand.

The Brief was to redesign the wine labels for Small Victories Wine Co, ensuring the new design reflects the brand’s unique identity while resonating with its target audience. The goal is to create a label that stands out on shelves, conveys the quality and personality of the wine, and aligns with the brand’s values and story.

To address Small Victories design needs, I used these steps:

1. Initial discovery and research to understand the brand’s story, requirements, and goals.

2. Development of initial design concepts for review.

3. Refinement of the selected design based on feedback.

4. Finalisation of the chosen design, including preparation of files for printing and production.

I designed, developed, and delivered a suite of wine labels for Small Victories Wine Co that perfectly captured the brand’s fresh, modern, and approachable identity. The deliverables included redesigned front and back labels, print-ready artwork tailored for production, and bottle mockups showcasing the final designs. Each element was thoughtfully crafted to ensure the labels not only stood out on shelves but also resonated with the brand’s target audience.