National Farmers’ Federation (NFF) approached me to design a new logo for their National Ag Day campaign, “Grow You Good Thing,” which celebrates the vital contributions of the agricultural industry. The logo needed to embody the campaign’s message of growth, resilience, and pride while appealing to a wide audience, including farmers, industry professionals, and the general public. My goal was to create a visually striking and memorable design that reflected the campaign’s energetic and positive spirit, aligning with its mission to inspire appreciation and support for Australian agriculture.

For the “Grow You Good Thing” campaign, I designed a vibrant, memorable brand identity that celebrates growth, resilience, and pride in Australian agriculture:

• Concept: Centered around growth and vitality, using the symbol of a sprouting plant to represent sustainability and progress.

• Typography: Bold, approachable fonts with organic accents to convey energy and authenticity.

• Color Palette: Vibrant greens to evoke nature, optimism and positivity around Australian agriculture.

• Audience Appeal: A modern design to engage farmers, industry professionals, and the public alike.

• Versatility: Created a scalable design for use across digital platforms, event materials, and merchandise.

The result is a logo that embodies the campaign’s positive spirit while inspiring appreciation and support for the agricultural industry in Australia.

These designs were all delivered:

• Primary & Secondary Logos
• Vertical Logo
• Horizontal Logo
• Logo Colour Variations
• Logo application on images
• Merchandise Mock ups
• Colour Palette
• Typography
• Email signature
• Social Media
• BRAND GUIDELINES